Wedel looks to boost chocolate exports
PR dla Zagranicy
Nick Hodge
22.01.2014 15:58
Japanese-owned confectionery company Wedel has revealed plans to boost exports of the long-standing Polish brand.
Photo: sxc.hu
Exports currently account for six percent of Wedel's sales, with chocolates sold in the United Kingdom, Canada, as well as Mongolia, Azerbaijan, Georgia and Moldova, among others.
“We want to expand our exports to new countries,” Wedel's managing director Witold Ziobrowski told the Rzeczpospolita daily, adding that the firm aims to find buyers among major supermarket chains.
“We are currently holding talks concerning cooperation with a number of companies,” he revealed.
Wedel was founded in Warsaw by Karol Ernest Wedel in 1851. The company was nationalised after a Soviet-backed communist regime was installed in Poland after World War II.
None of the Wedel family lived to see the return of democracy to Poland in 1989. Since then, owners have included Cadbury Schweppes, Kraft and now Japan's Lotte Group. (nh)