Polish growers pool forces to promote ‘superfruit’
PR dla Zagranicy
Grzegorz Siwicki
27.06.2019 16:30
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Polish growers pool forces to promote ‘superfruit’
"Time for Polish superfruit" is the slogan of a campaign to promote domestically grown soft fruit such as blueberries, blackcurrants and raspberries.
Image by Free-Photos from Pixabay
Statistics show Poles eat far less fruit than consumers in some other countries in Europe.
At the same time, Poland has a reputation worldwide for its quality berries.
The campaign, which launched in the spring, has seen growers team up in an unprecedented way in order to raise awareness on the domestic market of the properties of their produce.